Chapter Creative use of word and image in marketing strategies (on the example of real-time marketing)
The creators of marketing campaigns use various tools to effectively reach the awareness of potential consumers. The basic means in marketing communication are a word and an image and their effectiveness is often determined by an accurate and creative combination of both types of content — verbal an...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Online |
| ভাষা: | পোলিশ |
| প্রকাশিত: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
|
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | ONIX_20250307_9788382207118_1329 |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
|
অনুরূপ উপাদানগুলি: Chapter Creative use of word and image in marketing strategies (on the example of real-time marketing)
- Chapter Real-time Marketing in Marketing Strategy of Barilla
- Linguistic creativity in marketing
- Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects
- Chapter The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice
- Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia)
- Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores