Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects
Municipal marketing plays a crucial role in the positioning of local governments on the investment, tourist and cultural markets. In the study, the authors present the determinants of municipal marketing, indicate the factors which have significantly contributed to its development and list the recip...
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| Main Authors: | , |
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| Format: | Online |
| Jezik: | poljščina |
| Izdano: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Teme: | |
| Online dostop: | ONIX_20250307_9788382207118_1326 |
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