Chapter Creative use of word and image in marketing strategies (on the example of real-time marketing)
The creators of marketing campaigns use various tools to effectively reach the awareness of potential consumers. The basic means in marketing communication are a word and an image and their effectiveness is often determined by an accurate and creative combination of both types of content — verbal an...
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| Format: | Online |
| Sprache: | Polnisch |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Online-Zugang: | ONIX_20250307_9788382207118_1329 |
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