Chapter Creative use of word and image in marketing strategies (on the example of real-time marketing)

The creators of marketing campaigns use various tools to effectively reach the awareness of potential consumers. The basic means in marketing communication are a word and an image and their effectiveness is often determined by an accurate and creative combination of both types of content — verbal an...

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Detalles Bibliográficos

Autor Principal:	Kacperska, Beata
Formato:	Online
Idioma:	polaco
Publicado:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Subjects:	real-time marketing storytelling marketing advertising news service creativity media studies
Acceso en liña:	ONIX_20250307_9788382207118_1329
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