Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores
The article focuses on the linguistic analysis of intertextual references appearing in the advertisements of the Lidl store network posted on the Facebook social network. The published content is arranged in a triadic pattern of intertextuality - ludic function - marketing function. Only references...
Sábháilte in:
| Príomhchruthaitheoir: | |
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| Formáid: | Online |
| Teanga: | Polainnis |
| Foilsithe / Cruthaithe: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Ábhair: | |
| Rochtain ar líne: | ONIX_20250307_9788382207118_1321 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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