Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI Analytics to assess...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Habryn, Francois
Format:	Online
Sprache:	Englisch
Veröffentlicht:	KIT Scientific Publishing 2021
Schlagworte:	HF5001-6182 Services Social Networks Business Analytics Customer Intimacy Strategy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy
Online-Zugang:	19457
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