Reputation Management and Family Business

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic m...

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Bibliographic Details

Main Author:	Dacko-Pikiewicz, Zdzisława
Format:	Online
Language:	English
Published:	Taylor & Francis 2021
Subjects:	Management and management techniques Management: leadership and motivation Business strategy Entrepreneurship thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMB Management: leadership and motivation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups
Online Access:	ONIX_20211019_9781000509472_5
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