Chapter Word-formation neologisms as an element of an advertising message on the Internet (on the example of the Lidl Polska fan page)
The aim of the article is to look at the creative word formation used in advertising messages posted on Facebook. The focus is on neologisms which, thanks to their innovative structure, are a part of a game with an internet user trying to decipher a new lexical unit. In addition to trying to recreat...
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| Format: | Online |
| Language: | Polish |
| Published: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Online Access: | ONIX_20250307_9788382207118_1322 |
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