Chapter 7 Made in France and Made in Paris

Made in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several levels of power, which was centralised by the French state, but also exerc...

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Bibliographic Details

Main Authors:	Pouillard, Veronique, Millet, Audrey
Format:	Online
Language:	English
Published:	Taylor & Francis 2023
Subjects:	Brands, Historical, Perspective, National, Markets, Global thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Online Access:	https://library.oapen.org/handle/20.500.12657/60875
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