Chapter 7 Made in France and Made in Paris

Made in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several levels of power, which was centralised by the French state, but also exerc...

Descripción completa

Detalles Bibliográficos

Autores principales:	Pouillard, Veronique, Millet, Audrey
Formato:	Online
Lenguaje:	inglés
Publicado:	Taylor & Francis 2023
Materias:	Brands, Historical, Perspective, National, Markets, Global thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Acceso en línea:	https://library.oapen.org/handle/20.500.12657/60875
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!