Verhaltensforschung am Point of Sale

Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...

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Váldodahkki:	Silberer, Günter
Materiálatiipa:	Online
Giella:	duiskkagiella
Almmustuhtton:	Universitätsverlag Göttingen 2021
Fáttát:	point of sale consumption marketing market research thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Liŋkkat:	OCN: 1076716837
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