Advances in Customer Relationship Management

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the...

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Бібліографічні деталі

Формат:	Online
Мова:	Англійська
Опубліковано:	IntechOpen 2021
Предмети:	Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy
Онлайн доступ:	ONIX_20210420_9789535105169_1353
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