Brand Management

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenge...

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Bibliographic Details

Format:	Online
Language:	English
Published:	IntechOpen 2023
Subjects:	consumer, critical success factors, marketing communication, stakeholder theory, entrepreneurs thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Online Access:	ONIX_20231201_9789535135982_675
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