Brand Management

Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in in...

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Bibliographic Details

Format:	Online
Language:	English
Published:	IntechOpen 2023
Subjects:	Business & management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSU Customer services
Online Access:	ONIX_20230215_9781803560007_247
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