Brand Management

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenge...

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Dades bibliogràfiques

Format:	Online
Idioma:	anglès
Publicat:	IntechOpen 2023
Matèries:	consumer, critical success factors, marketing communication, stakeholder theory, entrepreneurs thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Accés en línia:	ONIX_20231201_9789535135982_675
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!