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How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our sm...

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Autore principale: West, Emily
Natura: Online
Lingua:inglese
Pubblicazione: The MIT Press 2022
Soggetti:
History of specific companies / corporate history
Web-marketing
Media studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society
Accesso online:ONIX_20220621_9780262368391_40
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ONIX_20220621_9780262368391_40

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