Meme Marketing in Social Media

Meme marketing has become a common media practice in the advertising industry. Many companies advertise on social media using memes to generate attention for their brands, products and services and to signal that they are part of the digital media culture. However, the use of memes is fraught with r...

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Podrobná bibliografie

Hlavní autor:	Pauliks, Kevin
Médium:	Online
Jazyk:	němčina
Vydáno:	Büchner-Verlag 2024
Témata:	memes; advertising; social media; Marshall McLuhan; praxeology; media philosophy; branded content; online marketing; trademark law; copyright; Instagram; WhatsApp; meme marketing; corporate memes thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSG Online marketing / Social media marketing
On-line přístup:	https://library.oapen.org/handle/20.500.12657/92220
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