Consumer Psychology

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...

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Bibliographic Details

Main Authors:	Hackett, Paul M.W., Schwarzenbach, Jessica B., Jürgens, Uta Maria
Format:	Online
Language:	English
Published:	Verlag Barbara Budrich 2022
Subjects:	Business & Economics Consumer Behavior thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics
Online Access:	OCN: 946548647
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