Consumer Psychology
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
Kaydedildi:
| Asıl Yazarlar: | , , |
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| Materyal Türü: | Online |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Verlag Barbara Budrich
2022
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| Konular: | |
| Online Erişim: | OCN: 946548647 |
| Etiketler: |
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