Strategic Communication in Context: Theoretical Debates and Applied Research

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...

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書目詳細資料

格式:	Online
語言:	英语
出版:	UMinho Editora 2022
主題:	communication sciences strategic communication organizational communication communication strategies applied communication thema EDItEUR::J Society and Social Sciences
在線閱讀:	https://directory.doabooks.org/handle/20.500.12854/75196
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