Strategic Communication in Context: Theoretical Debates and Applied Research

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...

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Bibliografiske detaljer

Format:	Online
Sprog:	engelsk
Udgivet:	UMinho Editora 2022
Fag:	communication sciences strategic communication organizational communication communication strategies applied communication thema EDItEUR::J Society and Social Sciences
Online adgang:	https://directory.doabooks.org/handle/20.500.12854/75196
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