Branding Books Across the Ages

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

وصف كامل

التفاصيل البيبلوغرافية

التنسيق:	Online
اللغة:	الإنجليزية
منشور في:	Amsterdam University Press 2021
الموضوعات:	Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDB Belgium thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDN Netherlands thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day thema EDItEUR::D Biography, Literature and Literary studies::D Biography, Literature and Literary studies::DS Literature: history and criticism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
الوصول للمادة أونلاين:	OCN: 1249550783
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!