Branding Books Across the Ages

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

Cur síos iomlán

Sonraí bibleagrafaíochta

Formáid:	Online
Teanga:	Béarla
Foilsithe / Cruthaithe:	Amsterdam University Press 2021
Ábhair:	Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDB Belgium thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDN Netherlands thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day thema EDItEUR::D Biography, Literature and Literary studies::D Biography, Literature and Literary studies::DS Literature: history and criticism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Rochtain ar líne:	OCN: 1249550783
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!