Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognit...

Full description

Bibliographic Details

Main Authors:	Jaana Simola, Jarmo Kuisma, Jukka Hyona
Format:	Online
Language:	English
Published:	Frontiers Media SA 2021
Subjects:	QP1-981 Q1-390 Eye Movements Memory Attention advertising Internet media ad format animation thema EDItEUR::M Medicine and Nursing::MF Pre-clinical medicine: basic sciences::MFG Physiology
Online Access:	17808
Tags:	Add Tag No Tags, Be the first to tag this record!