Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognit...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Jaana Simola, Jarmo Kuisma, Jukka Hyona
Aineistotyyppi:	Online
Kieli:	englanti
Julkaistu:	Frontiers Media SA 2021
Aiheet:	QP1-981 Q1-390 Eye Movements Memory Attention advertising Internet media ad format animation thema EDItEUR::M Medicine and Nursing::MF Pre-clinical medicine: basic sciences::MFG Physiology
Linkit:	17808
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