How safe is eating chicken?

Consumers' trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analy...

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Bibliographic Details
Main Authors: Gianluca Stefani, Donato Romano
Format: Online
Published: Firenze University Press 2021
Subjects:
Online Access:49442
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