Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk

The aim is to present, discuss and compare methods of managing social media profiles (Facebook and Instagram). Five-star hotels in Gdańsk were selected for the research and prove that the basis for managing an effective social media profile is consistency, proper promotion and clarity of publication...

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Bibliografiske detaljer

Hovedforfatter:	Pyrka, Julia
Format:	Online
Sprog:	polsk
Udgivet:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Fag:	tourism recreation tourism space tourist attractions communication / communication tools in tourism
Online adgang:	ONIX_20250307_9788383315119_2270
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