Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk

The aim is to present, discuss and compare methods of managing social media profiles (Facebook and Instagram). Five-star hotels in Gdańsk were selected for the research and prove that the basis for managing an effective social media profile is consistency, proper promotion and clarity of publication...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Pyrka, Julia
Hōputu: Online
Reo:Pōrihi
I whakaputaina: Wydawnictwo Uniwersytetu Łódzkiego 2025
Ngā marau:
Urunga tuihono:ONIX_20250307_9788383315119_2270
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!