Chapter Storytelling as a tool for creating a brand image

The article presents the essence of storytelling and the possibilities of using it in creating a brand image. The article consists of three elements. The first part of the article presents the concept of a brand and its image, as well as the principles and stages of creating a brand image. The secon...

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Autore principale:	Głowacz, Anna
Natura:	Online
Lingua:	polacco
Pubblicazione:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Soggetti:	real-time marketing storytelling marketing advertising news service creativity media studies
Accesso online:	ONIX_20250307_9788382207118_1334
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