Chapter Monomyth – a universal narrative structure in building a brand image

Building a brand image is a very popular aspect in theory and practice of marketing. The progressive technicization of the society and the multitude of information that reaches the consumers make them feel confused. To make it easier for them to find themselves in the world of promises and persuasio...

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Bibliográfalaš dieđut

Váldodahkki:	Gielarek-Gorczyca, Krystyna
Materiálatiipa:	Online
Giella:	polskagiella
Almmustuhtton:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Fáttát:	real-time marketing storytelling marketing advertising news service creativity media studies
Liŋkkat:	ONIX_20250307_9788382207118_1333
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!