Chapter „Catch the dream for all night”. Characteristic of the advertisements in the medical journals

The aim of the article was to analysed the advertisements derived from the medical journal „Medycyna po Dyplomie, which is addressed to specialised type of recipients, it means: doctor or doctor which is a specialist, and also adept (student). It was relevant to investigate if this kind of medicine...

Description complète

Détails bibliographiques

Auteur principal:	Drozd, Barbara
Format:	Online
Langue:	polonais
Publié:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Sujets:	real-time marketing storytelling marketing advertising news service creativity media studies
Accès en ligne:	ONIX_20250307_9788382207118_1324
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!