Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This r...

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Manylion Llyfryddiaeth

Prif Awduron:	Dertouzos, James N., Garber, Steven
Fformat:	Online
Iaith:	Saesneg
Cyhoeddwyd:	RAND Corporation 2023
Pynciau:	Political Science Management & Organizational Behavior thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPV Political control and freedoms
Mynediad Ar-lein:	ONIX_20231005_9780833035981_323
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!