The Virtues of Green Marketing

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...

पूर्ण विवरण

ग्रंथसूची विवरण

मुख्य लेखकों:	Bengtson, Erik, Mossberg, Oskar
स्वरूप:	Online
भाषा:	अंग्रेज़ी
प्रकाशित:	Springer Nature 2023
विषय:	climate rhetoric Sustainability Greenwashing qualitative analysis of communication rhetorical studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory
ऑनलाइन पहुंच:	ONIX_20230714_9783031329791_36
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!