Chapter 19 Junk food marketing, childhood obesity, and the production of (un)certainty
The point of this chapter is to disrupt the ‘truth’ that food marketing contributes to childhood obesity by critically examining how certainty about this relationship is (re)produced through expert knowledge and the unquestioning acceptance of the ‘junk food marketing = childhood obesity’ discourse....
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| Aineistotyyppi: | Online |
| Kieli: | englanti |
| Julkaistu: |
Taylor & Francis
2023
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| Aiheet: | |
| Linkit: | https://library.oapen.org/handle/20.500.12657/62885 |
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| _version_ | 1863742920206581760 |
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| author | Powell, Darren |
| author_browse | Powell, Darren |
| author_facet | Powell, Darren |
| author_sort | Powell, Darren |
| collection | Directory of Open Access Books |
| description | The point of this chapter is to disrupt the ‘truth’ that food marketing contributes to childhood obesity by critically examining how certainty about this relationship is (re)produced through expert knowledge and the unquestioning acceptance of the ‘junk food marketing = childhood obesity’ discourse. My aim here is to illuminate how dominant obesity discourses work to produce ‘regimes of truth’ about the relationship between food marketing and childhood obesity; how expertise, power, knowledge, and discourses congeal and cohere to (re)produce the taken-for-granted assumption that junk food marketing = childhood obesity. In a similar vein to Gard and Wright’s critique of ‘certain’ obesity discourses in physical education, my central concern is how scholars – particularly in the field of public health – contribute to the dismantlement of uncertainty (with respect to knowledge about the relationship between ‘junk’ food advertising and fatness) and the concomitant construction of certainty “where none seems justified”. |
| format | Online |
| id | doab-20.500.12854ir-99921 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-999212025-07-17T12:15:39Z Chapter 19 Junk food marketing, childhood obesity, and the production of (un)certainty Powell, Darren thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects The point of this chapter is to disrupt the ‘truth’ that food marketing contributes to childhood obesity by critically examining how certainty about this relationship is (re)produced through expert knowledge and the unquestioning acceptance of the ‘junk food marketing = childhood obesity’ discourse. My aim here is to illuminate how dominant obesity discourses work to produce ‘regimes of truth’ about the relationship between food marketing and childhood obesity; how expertise, power, knowledge, and discourses congeal and cohere to (re)produce the taken-for-granted assumption that junk food marketing = childhood obesity. In a similar vein to Gard and Wright’s critique of ‘certain’ obesity discourses in physical education, my central concern is how scholars – particularly in the field of public health – contribute to the dismantlement of uncertainty (with respect to knowledge about the relationship between ‘junk’ food advertising and fatness) and the concomitant construction of certainty “where none seems justified”. 2023-05-03T04:04:11Z 2023-05-03T04:04:11Z 2023-05-02T09:50:57Z 2022 chapter https://library.oapen.org/handle/20.500.12657/62885 9781032162195 9780429344824 https://directory.doabooks.org/handle/20.500.12854/99921 eng open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/62885/1/9780429344824_10.4324_9780429344824-23.pdf https://library.oapen.org/bitstream/20.500.12657/62885/1/9780429344824_10.4324_9780429344824-23.pdf https://library.oapen.org/bitstream/20.500.12657/62885/1/9780429344824_10.4324_9780429344824-23.pdf Taylor & Francis Routledge 10.4324/9780429344824-23 10.4324/9780429344824-23 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Routledge Handbook of Critical Obesity Studies University of Auckland 73c44324-2dea-4efb-9052-e3608c2b12ed 9781032162195 9780429344824 Routledge 12 open access |
| spellingShingle | thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects Powell, Darren Chapter 19 Junk food marketing, childhood obesity, and the production of (un)certainty |
| title | Chapter 19 Junk food marketing, childhood obesity, and the production of (un)certainty |
| title_full | Chapter 19 Junk food marketing, childhood obesity, and the production of (un)certainty |
| title_fullStr | Chapter 19 Junk food marketing, childhood obesity, and the production of (un)certainty |
| title_full_unstemmed | Chapter 19 Junk food marketing, childhood obesity, and the production of (un)certainty |
| title_short | Chapter 19 Junk food marketing, childhood obesity, and the production of (un)certainty |
| title_sort | chapter 19 junk food marketing childhood obesity and the production of un certainty |
| topic | thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects |
| topic_facet | thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects |
| url | https://library.oapen.org/handle/20.500.12657/62885 |
| work_keys_str_mv | AT powelldarren chapter19junkfoodmarketingchildhoodobesityandtheproductionofuncertainty |