Personality Merchandising and the GDPR: An Insoluble Conflict?

Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR,...

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Bibliographic Details

Main Author:	Sun, Jingzhou
Format:	Online
Language:	English
Published:	Nomos Verlagsgesellschaft mbH & Co. KG 2022
Subjects:	Data protection, data-paternalism, Datenschutz, DS-GVO, German law, personality rights, Personenbilder, Persönlichkeitsrechte, the right to image, Werbezwecke LNQD
Online Access:	https://directory.doabooks.org/handle/20.500.12854/92536
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