Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

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Autore principale:	Marschlich, Sarah
Natura:	Online
Lingua:	inglese
Pubblicazione:	Springer Nature 2022
Soggetti:	Corporate Diplomacy Public Relations Organizational Legitimacy Neo-Institutional Theory Stakeholder Engagement Media Framing thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory
Accesso online:	ONIX_20220915_9783658368180_2
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