Book Clubs and Book Commerce

In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title...

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Autore principale:	Norrick-Rühl, Corinna
Natura:	Online
Lingua:	inglese
Pubblicazione:	Cambridge University Press 2022
Soggetti:	publishing book culture thema EDItEUR::D Biography, Literature and Literary studies::DS Literature: history and criticism::DSA Literary theory thema EDItEUR::D Biography, Literature and Literary studies::DS Literature: history and criticism::DSB Literary studies: general thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTP Publishing industry and journalism::KNTP1 Publishing and book trade thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy
Accesso online:	ONIX_20220809_9781108597258_30
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