Empire of Direct Mail

The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but u...

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Bibliographic Details

Main Author:	Moriyama, Takahito
Format:	Online
Language:	English
Published:	University Press of Kansas 2022
Subjects:	direct mail;media;advertising;New York;conservatism;the New Right;Richard Viguerie;Paul Weyrich;George Wallace;Ronald Reagan
Online Access:	OCN: 1327984441
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