Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes
Every tourist website employs images to attract potential tourists. In particular, destination tourism websites use environmental images, such as landscapes, to attract the attention of tourists and to address their purchase choice. Nowadays the effectiveness of these tools has been enhanced by the...
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| Autors principals: | , , |
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| Format: | Online |
| Idioma: | anglès |
| Publicat: |
Firenze University Press
2022
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| Matèries: | |
| Accés en línia: | ONIX_20220601_9788855183048_529 |
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