Analisi di movimenti oculari nella risoluzione di problemi commerciali

Many daily purchase decisions, such as choosing the best deal, require the integration of various kinds of information. In most commercial scenarios the consumer has to manage and compare numerical information. The present study is driven by an important research question: “in a commercial scenario...

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Autors principals:	Dorigoni, Alessia, Polonio, Luca, Graffeo, Michele, Bonini, Nicolao
Format:	Online
Idioma:	italià
Publicat:	FrancoAngeli 2022
Matèries:	Consumer decision-making eye-tracking visual attention information processing numeracy cognitive reflection
Accés en línia:	ONIX_20220504_9788835139584_25
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