Sustainable Tourism Marketing

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles a...

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Библиографические подробности
Главные авторы:	Marine-Roig, Estela, Martin-Fuentes, Eva, Daries Ramón, Natalia, Cristobal-Fransi, Eduard, Ferrer-Rosell, Berta
Формат:	Online
Язык:	английский
Опубликовано:	MDPI - Multidisciplinary Digital Publishing Institute 2021
Предметы:	HF5001-6182 halal-friendly image Cultural tourism social problems perceived risk Malaysia hotel industry exotic local culture brand loyalty cultural distance subjective knowledge Malaysia Airlines socio-cultural factors return on investments preventive conservation sense of home loyalty tourism intention flamenco tourism sustainability urbanization cultural heritage lean canvas emotional experiences Muslim tourism lean startup Islamic religiosity perceived inconveniences attitude tourism marketing tourism guest house Flamenco art intangible cultural heritage Pakistan attachment to place destination marketing organization Slovakia usefulness of public opinion effectiveness path analysis value cognition satisfaction sustainable tourism non-Muslim destination cultural tourism tourist behavior purchase intention environment online marketing brand image cultural tourist air disaster marketization destination management bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy
Online-ссылка:	46052
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Sustainable Tourism Marketing

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