Ghost-Managed Medicine

Ghost-Managed Medicine by Sergio Sismondo explores a spectral side of medical knowledge, based in pharmaceutical industry tactics and practices. Hidden from the public view, the many invisible hands of the pharmaceutical industry and its agents channel streams of drug information and knowledge from...

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Autor principal: Sergio Sismondo
Formato: Online
Idioma:inglês
Publicado em: Mattering Press 2021
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Acesso em linha:51731
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author Sergio Sismondo
author_browse Sergio Sismondo
author_facet Sergio Sismondo
author_sort Sergio Sismondo
collection Directory of Open Access Books
description Ghost-Managed Medicine by Sergio Sismondo explores a spectral side of medical knowledge, based in pharmaceutical industry tactics and practices. Hidden from the public view, the many invisible hands of the pharmaceutical industry and its agents channel streams of drug information and knowledge from contract research organizations (that extract data from experimental bodies) to publication planners (who produce ghostwritten medical journal articles) to key opinion leaders (who are sent out to educate physicians about drugs) to patient advocacy organizations (who ventriloquize views on diseases, treatments and regulations), and onward. The goal of this ‘assemblage marketing’ is to establish conditions that make specific diagnoses, prescriptions and purchases as obvious and frequent as possible. While staying in the shadows, companies create powerful markets in which increasing numbers of people become sick and the drugs largely sell themselves. Most agents for drug companies aim to tell the truth, but the truths they tell are drawn from streams of knowledge that have been fed, channeled and maintained by the companies at every possible opportunity. Especially because those companies have concentrated influence and narrow interests, consumers and others should be concerned about how epistemic power is distributed – or ‘political economies of knowledge’ – and not just about truth and falsity of medical knowledge. In pharmaceutical companies’ ideal worlds, medical research, education and marketing would be tightly fused. Doctors trying to educate themselves would turn to companies’ agents, such as researchers and educators sponsored to spread particular messages, local sales reps hired to change doctors’ behaviour, or journalists supplied with news stories. Ghost-Managed Medicine shows that the real world of medicine is not very far from the worlds that the companies want to create. Big Pharma’s many invisible hands are busy throughout medicine, and medicine changes as a result.
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spelling doab-20.500.12854ir-486072022-01-31T15:34:02Z Ghost-Managed Medicine Sergio Sismondo Medicine (General) Ghost-Managed Medicine by Sergio Sismondo explores a spectral side of medical knowledge, based in pharmaceutical industry tactics and practices. Hidden from the public view, the many invisible hands of the pharmaceutical industry and its agents channel streams of drug information and knowledge from contract research organizations (that extract data from experimental bodies) to publication planners (who produce ghostwritten medical journal articles) to key opinion leaders (who are sent out to educate physicians about drugs) to patient advocacy organizations (who ventriloquize views on diseases, treatments and regulations), and onward. The goal of this ‘assemblage marketing’ is to establish conditions that make specific diagnoses, prescriptions and purchases as obvious and frequent as possible. While staying in the shadows, companies create powerful markets in which increasing numbers of people become sick and the drugs largely sell themselves. Most agents for drug companies aim to tell the truth, but the truths they tell are drawn from streams of knowledge that have been fed, channeled and maintained by the companies at every possible opportunity. Especially because those companies have concentrated influence and narrow interests, consumers and others should be concerned about how epistemic power is distributed – or ‘political economies of knowledge’ – and not just about truth and falsity of medical knowledge. In pharmaceutical companies’ ideal worlds, medical research, education and marketing would be tightly fused. Doctors trying to educate themselves would turn to companies’ agents, such as researchers and educators sponsored to spread particular messages, local sales reps hired to change doctors’ behaviour, or journalists supplied with news stories. Ghost-Managed Medicine shows that the real world of medicine is not very far from the worlds that the companies want to create. Big Pharma’s many invisible hands are busy throughout medicine, and medicine changes as a result. 2021-02-11T14:36:12Z 2021-02-11T14:36:12Z 2021-02-08 11:13:46 2018 book 51731 9780995527782 https://directory.doabooks.org/handle/20.500.12854/48607 eng image/png Attribution-NonCommercial-ShareAlike 4.0 International https://muse.jhu.edu/book/81376 Mattering Press 10.1353/book.81376 10.1353/book.81376 cc75b5a6-8f3f-4412-bf4e-26e8d3b68bf0 9780995527782 234 open access
spellingShingle Medicine (General)
Sergio Sismondo
Ghost-Managed Medicine
title Ghost-Managed Medicine
title_full Ghost-Managed Medicine
title_fullStr Ghost-Managed Medicine
title_full_unstemmed Ghost-Managed Medicine
title_short Ghost-Managed Medicine
title_sort ghost managed medicine
topic Medicine (General)
topic_facet Medicine (General)
url 51731
work_keys_str_mv AT sergiosismondo ghostmanagedmedicine