Perceived Quality of Mobile Services

The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...

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Hlavní autor:	Dickinger, Astrid
Médium:	Online
Jazyk:	angličtina
Vydáno:	Peter Lang International Academic Publishers 2021
Témata:	Behavioural economics Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management
On-line přístup:	ONIX_20201001_9783631754511_126
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