Digital Gaming and the Advertising Landscape

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Bibliographic Details

Main Author:	de la Hera, Teresa
Format:	Online
Language:	English
Published:	Amsterdam University Press 2021
Subjects:	Gaming thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
Online Access:	1005805
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