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Consumer Data Research

Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of s...

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Guardat en:
Autors principals: Cheshire, James, Longley, Paul, Singleton, Alex
Format: Online
Idioma:anglès
Publicat: UCL Press 2021
Matèries:
big data
consumer data research
consumer
consumer behaviour
Demography
Ethnic group
Smart meter
Twitter
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPH Data science and analysis: general
thema EDItEUR::N History and Archaeology::NH History
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFS Consumerism
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics
thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography
Accés en línia:651053
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Sumari:Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.

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