Multichannel Management

A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...

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Detalhes bibliográficos

Autor principal:	Gruber, Gottfried
Formato:	Online
Idioma:	inglês
Publicado em:	Peter Lang International Academic Publishers 2021
Assuntos:	Consumer Behaviour E-Commerce Gruber Management Model Multichannel Normative Optimality Pricing Stochastic Modelling Towards thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV5 Production and quality control management
Acesso em linha:	1003173
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