Experimentelle Analyse der Wirkungen ausgewaehlter Direktmarketing-Instrumente

Trotz der in den letzten Jahren stetig gewachsenen Bedeutung des Einsatzes des Direktmarketings zur Erreichung der Marketing-Ziele vieler Unternehmen wird der systematischen und umfassenden Analyse der zentralen, die Effektivität und Effizienz des Direktmarketing-Einsatzes beeinflussenden Determinan...

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Detalhes bibliográficos

Autor principal:	Ahrens, Michael
Formato:	Online
Idioma:	alemão
Publicado em:	Peter Lang International Academic Publishers 2021
Assuntos:	Ahrens Analyse ausgewählter Beitrag Direktmarketing Effektivität Effektivitäts Effizienz Effizienzmessung Experimentelle Instrumente Leistungsmessung Wirkungen thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV5 Production and quality control management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV9 Distribution and logistics management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNG Transport industries
Acesso em linha:	1002960
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