Digital Gaming and the Advertising Landscape

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Autore principale:	Hera, Teresa
Natura:	Online
Lingua:	inglese
Pubblicazione:	Taylor & Francis 2025
Soggetti:	advergames persuasive games advertising entertaining persuasive communication thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::N History and Archaeology::NH History
Accesso online:	ONIX_20251023T101257_9781040780190_69
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