Inteligencia artificial como impulsora de la transformación digital en el marketing de PYMES latinoamericanas (Avance investigativo)
Digital transformation has positioned Artificial Intelligence (AI) as a key disruptive factor in global digital marketing, redefining traditional interactions between brands and consumers. In the Latin American context, small and medium-sized enterprises (SMEs) face both opportunities and challenges...
Guardado en:
| Autores principales: | , |
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| Formato: | Online |
| Lenguaje: | español |
| Publicado: |
High Rate Consulting
2025
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| Materias: | |
| Acceso en línea: | https://directory.doabooks.org/handle/20.500.12854/166580 |
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