Chapter 14 Collaborative and creative consumption

This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective co...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Ertz, Myriam, QUENUM, Gautier Georges Yao
Format:	Online
Sprache:	Englisch
Veröffentlicht:	Taylor & Francis 2025
Schlagworte:	Collaborative Consumption,Collaborative Economy,Sharing Economy,Creative Consumption,Circular Economy,Postmodernism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business
Online-Zugang:	https://library.oapen.org/handle/20.500.12657/104310
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